By Dan Larson
Taking on risk can seem extremely vulnerable. Every entrepreneur knows this first hand. Every good idea comes with taking a risk. Is it worth doing? Will it work? Will it be successful? Will it be supported? Will I see results? Will it be profitable?
Five years ago, would I ever have imagined co-authoring a #1 best-selling book on sales growth and effective sales management? It never crossed my mind! But today I sit humbled by the challenges put in front of me, and the follow through required to get it done.
Over two years ago, I was challenged by Jack Daly, my business partner and co-author to write a sequel to his highly successful sales book, Hyper Sales Growth. I really wasn’t aware at the initial idea of the planning, the grit and the sleepless nights of re-writing over and over in my head that would be required just to get it right. We launched The Sales Playbook for Hyper Sales Growth on Amazon Books on October 26, 2016. Sales were robust and we were fortunate to achieve a best-seller on day #1.
Fast-forward seven months, and The Sales Playbook for Hyper Sales Growth was then re-launched with the new ForbesBooks as one of their top-10 national first-release books and best-sellers! It debuted in the heart of Times Square, New York City on May 9, 2017. Wow! And this reality started with a little brainstorming idea with Jack on a phone call.
The Sales Playbook for Hyper Sales Growth teaches executives, sales managers and sales people how to build and use a Sales Playbook. Train and replicate the company’s best sales practices, to win more business to be able to grow and scale their results.
Creating greater success means be willing to take risks. Find that big idea and act on it! You can turn your risks into big rewards!