FAQs

What's the main purpose of sales coaching and a Sales Playbook?
Growth-minded companies need a reliable and proven way to produce results. Especially in today’s turbulent times.
Sales coaching and a Sales Playbook focus on increasing sales performance to produce greater revenue. We install proven sales systems, effective processes and useful tools that grow sales systematically to get back in control of building sales results.
How does sales coaching and building a Sales Playbook work?
Everything is driven by clarifying your main Objectives to grow sales results. Based on your this, we work to help solve your top priority issues first to boost results. We continue building next priorities to keep lifting results.
Will coaching work in my specialized industry / my business?
Everything we do is based on the sales growth systems and processes that Jack Daly personally used to grow 6 companies from start-up or turnaround to large-scale national success. It’s also what he trains audiences on around the world today. It’s been field-tested, successfully implemented, and proven to grow results across a broad spectrum of diverse industries.
There isn’t a specialized industry yet that we haven’t successfully produced a stronger sales plan and bigger results.
We coach many companies in industries that are more typical professional services and manufacturers. We’ve also helped companies in highly specialized industries like precision metals manufacturing, nuclear engineering services, yacht crane manufacturing, military defense systems, higher education and specialized schools, and training & education companies to name a few.
What does a Sales Manager get from coaching and a Sales Playbook?
Owners/executives get an increased focus on results: Your team becomes more focused on high payoff activities that produce results. Less guesswork and “winging it.” Your Sales Playbook focuses on increasing the individual and team goal achievement plan, the leading activities needed, and increased accountability.
A clear sales growth plan driven by proven systems and processes to get everyone performing at a higher level. Increase the reliability of sales forecasting.
A stronger competitive advantage: Your leadership and the team get better equipped to sell value, hire stronger people needed to ramp-up to productivity quicker.
Better sales leadership for the team: We help reduce Manager “uncertainty.” You’ll be more confident about how to grow results and lead your sales team; How to raise the bar to achieve consistently higher results
Does a Sales Playbook include a Sales Plan?
Yes, a specific sales growth plan is clearly outlined with each client as part of their Sales Playbook. It’s driven by proven systems and processes to get everyone performing at a higher level. Increase measurement of Leading KPIs that produce greater revenue.

How long does it take to build a Sales Playbook?
A Sales Playbook can be developed in as little as 3-4 months for a narrow-focused Playbook, and may take up to 12 months for a deeper, more technical selling Playbook. The time needed depends on several kay factors.
1) What Playbook content we start with 2) How coachable, teachable and receptive your team is 3) How quickly your people learn, get their homework done, and apply it
How do I know if coaching will work for me? For my team?
Seventeen-plus years of sales coaching, 3 things have proven to drive success. We need clients to agree with this approach:

  1. The Best Plan wins. We all agree we adopt the “Best Plan wins.” We don’t care who’s plan it is – but we agree it’s the best plan to grow results.
  2. Coachable. Are the company leaders and team coachable, teachable, and willing to accept new ideas?
  3. Execution. Will the company leaders and team agree to take action to use the ideas?

Sales coaching will improve results every time if the company leaders and team commit to these 3 things.

What can I expect to improve?
Companies need their high priority problems and needs solved first to grow revenue. Often, the biggest needs are 1) Generating more leads 2) Closing more deals 3) improve Skills Training. Or they need a more effective sales strategy backed with clear action plan, or better sales management.
Clients find they improve more than they expect. We help them get clear on where they need to focus to improve sales and marketing that helps them grow and prepare to scale results.
You can expect to improve these sales performance areas: Focused targeting leads, better qualifying & closing. Effective sales management and leadership to focus on the right things. High payoff activities that really matter to drive bigger revenue. Implement processes and tools to produce systematic growth.
Can you help us with sales strategy?
Companies need their high priority problems and needs solved first to grow revenue. Often, the biggest needs are 1) Generating more leads 2) Closing more deals 3) improve Skills Training. Or they need a more effective sales strategy backed with clear action plan, or better sales management.
Clients find they improve more than they expect. We help them get clear on where they need to focus to improve sales and marketing that helps them grow and prepare to scale results.
You can expect to improve these sales performance areas: Focused targeting leads, better qualifying & closing. Effective sales management and leadership to focus on the right things. High payoff activities that really matter to drive bigger revenue. Implement processes and tools to produce systematic growth.
What does an Owner/Exec get from coaching and a Sales Playbook?
Owners/executives get an increased focus on results: Your team becomes more focused on high payoff activities that produce results. Less guesswork and “winging it.” Your Sales Playbook focuses on increasing the individual and team goal achievement plan, the leading activities needed, and increased accountability.
A clear sales growth plan driven by proven systems and processes to get everyone performing at a higher level. Increase the reliability of sales forecasting.
A stronger competitive advantage: Your leadership and the team get better equipped to sell value, hire stronger people needed to ramp-up to productivity quicker.
Better sales leadership for the team: We help reduce Manager “uncertainty.” You’ll be more confident about how to grow results and lead your sales team; How to raise the bar to achieve consistently higher results
Can you help us with evaluating my sales team members?
Yes. We offer a variety of talent assessments for Sales, Managers and Executives. We also provide clear and effective Job Profile services to define exactly what each job requires to excel. We train Sales Managers how to evaluate their sales team effectively.
What does sales coaching and a Sales Playbook cost?
Your company is one of a kind. We understand that, which is why each sales coaching and Sales Playbook project is custom-built to align with your culture, your sales team size and your unique needs. We won’t try to sell you something you don’t need. But we understand you expect our focus to produce a highly effective outcome.
Each client relationship is unique and different, so your plan and price will reflect your exact needs. The engagement and project, is built just for you. Our fee for you is based on the amount of time our team – which consists of an experienced, Certified Sales Coach who collaborates with our Master Coach – will spend working closely with you. Also, whether you want to utilize our new Sales Playbook online platform designed to build quicker and deploy your Playbook faster. We work efficiently to keep your investment producing high payoff returns!
With Leverage Sales Coaching, you get:
• Deep sales coaching expertise and experience at two levels to know-how to solve difficult sales problems
• Access to your sales coaches when you need it
• An ‘always-on’ problem-solving team. We’re thinking about how to solve your sales problems every day
• Not just a “yes man.” We owe you the truth and will transparently tell you if we disagree or see a better way
• We have solved nearly every sales problem you can imagine. Even when others said “it couldn’t be done”
You can be sure that we will always look for the most effective, efficient way to build your sales performance and results. We never sacrifice quality. We want a highly effective relationship with you. We want to earn your trust, and earn your referrals to other people you know that we can help.
Ready to learn more about the value we can provide? Contact us.